We believe in you. Brand new or unsigned artists, independents and major labels.

We make it our mission to help talent shine. Over the last twenty years, we’ve worked with over one thousand artists and bands. We’re passionate about every project, from seeding campaigns and single launches through to major collaborations and album amplification.

CASE STUDIES

Clara Pople

The Brief: The Brief: To elevate Clara’s reputation as a live performer and help her define her artist persona and image via positive online press, a video shoot and content creation.

More >

Lu Wright

The Brief: Lu Wright graduated from the London branch of the BIMM Institute (British and Irish Modern Music Institute) and approached Charmfactory to promote her DIY debut EP.

More >

Little Boots

The Brief: Little Boots released her 4th studio album ‘Tomorrow’s Yesterdays’ in 2022 via her own imprint On Repeat Records.

More >

Tom Speight

The Brief: We have worked with Tom for 4 years and were humbled to be asked to work on his second album.

More >

Tommy Ashby

The Brief: Scottish singer-songwriter, Tommy Ashby’s debut EP had garnered good support across niche folk websites.

More >

Dance Lessons

The Brief: To introduce debut tracks to online community.

More >

Eli Moon

The Brief: To raise awareness of Eli within Urban Commmunity.

More >

Molly Hammar

The Brief: To introduce Swedish Artist Molly to a UK audience.

More >

Neon Islands

The Brief: To introduce independent indie band Neon Islands to the UK press and tastemaker websites.

More >

Skott

The Brief: Raise awareness in the UK for this Swedish singer.

More >

Tasha Angela

The Brief: We were brought onto the project to raise Tasha’s profile in the UK & Europe.

More >

Amaal

The Brief: To raise awareness of Amaal to UK audience.

More >

POLO

The Brief: To introduce the North West UK based band to a wider UK audience.

More >

VC Pines

The Brief: To raise awareness of the artist as a solo performer.

More >

PBSR

The Brief: Our role in this campaign was to introduce London-based Spanish producer PBSR to a UK audience in the run up to the release of his first major project, …and dusky doors EP.

More >

Matilda Eyre

The Brief: To introduce this native German to a UK audience.

More >

Cate Le Bon

The Brief: The brief was to give Cate more visibility on higher traffic websites, to help drive awareness of the singles, album and the tour.

More >

Embody

The Brief: To raise awareness of the artist as a producer as well as an artist.

More >

Femme

The Brief: To secure high level EP track premieres.

More >

Fictonian

The Brief: To raise awareness amongst tastemaker, left-field press.

More >

Hozier

The Brief: To introduce him to online media, establishing him as a truly exceptional, global artist.

More >

John Newman

The Brief: To introduce this debut talent to all online press contacts plus support with brand tie-in.

More >

Leo Stannard

The Brief: To establish the artist outside of the UK with first single, followed by UK support in follow-up tracks.

More >

McBusted

The Brief: To launch supergroup across social media and online.

More >

Raye

The Brief: The plan was to introduce Raye to the market, maintaining her credibility with influential publications and tastemakers, whilst also placing her into the view of girls of a similar age, a slightly younger target audience than other similar artists.

More >

Ritual

The Brief: To raise profile whilst maintaining the band’s desire to remain anonymous.

More >

Subculture Sage

The Brief: To raise the profile of their debut EP.

More >

Union J

The Brief: Our brief was to create fun and creative promo opportunities to help reignite interest, engage, and build on, the band’s fanbase online.

More >

Zella Day

The Brief: To establish Zella within credible UK/EU online publications.

More >

Darlia

The Brief: To grow artists socials and intro to v. targeted press

More >

Joe Walsh

The Brief: We organised a fantastic Guitar Tutorial and Album Launch Party for Joe Walsh which took place yesterday at Gibson HQ in London.

More >

Katherine Jenkins

The Brief: To introduce Katherine Jenkins, the world famous mezzo-soprano singer, to a younger and more mainstream audience via online publicity and creative digital ideas.

More >

Seasick Steve

The Brief: To raise the profile of this artist over and above the amazing online coverage from his first single.

More >

Wretch 32

The Brief: Our key remit was to cross Wretch 32 over into mainstream music, indie specialist music and lifestyle sites. As well as retaining credibility with his urban fans.

More >

Charlene Soraia

The Brief: To introduce Charlene to a younger audience.

More >

Our Alumni 1999-Present Day

  • AJIMAL
  • APES
  • Absynthe Minded
  • Agnes Obel
  • Aiden
  • Al Lewis
  • Alan Braxe
  • Alberta Cross
  • Albin Lee Meldau
  • Alex Holti
  • Alexander Wolfe
  • Alina
  • Amaal
  • Amber Run
  • Andrea Bocelli
  • Andreas
  • Andreas Moe
  • Ang Low
  • Anil Sebastian
  • Animal House
  • Apidae
  • Arcade Fire
  • Ardency
  • Art of Sleeping
  • As Elephants Are
  • Awolnation
  • Azekel
  • Baby Shambles
  • Bastian Bakar
  • Beatrice Eli
  • Beck
  • Bedouin Soundclash
  • Belle & Sebastian
  • Benedikt
  • Beoga
  • Bess Atwell
  • Bob Geldof
  • Bon Jovi
  • Boo Seeka
  • Boys Like Girls
  • Brandi Carlile
  • Bright Light Bright Light
  • Broken Hands
  • Bruno Major
  • Bullet For My Valentine
  • Bush
  • Bée
  • CANVAS
  • CAT
  • CHIMES
  • Casi Wyn
  • Cast
  • Cate Le Bon
  • Charlene Soraia
  • Childhood
  • China Rats
  • Chipmunk
  • Chipmunk
  • Christopher
  • Christopher Paul Stelling
  • Communion New Faces Tour
  • Cool Uncle
  • DJ Fresh
  • Dagny
  • Dance Lessons
  • Daniel Dark Horses
  • Daniel James
  • Daniel Johnston
  • Daniel Land and the Modern Painters
  • Dansette Junior
  • Darlia
  • David Cronenberg’s Wife
  • David Holmes
  • David J Roch
  • DeLaurentis
  • Dead Ceremony
  • Dead Kids
  • Dead Wolf Club
  • Death Cab For Cutie
  • Death In Vegas
  • Deep Cut
  • Delta Maid
  • Depeche Mode
  • Dog Is Dead
  • Dom Youdan
  • Dorj
  • Drewford Alabama
  • Drive By Truckers
  • Duran Duran
  • Dusky Grey
  • ESH
  • Editors
  • Eels
  • Eli Moon
  • Elias
  • Eliza Carthy
  • Ellen and the Escapades
  • Ellie Goulding
  • Embody
  • Eminem
  • Enrique Iglesias
  • Equals
  • Esther Vallee
  • Everything Everything
  • Exit Calm
  • FANS
  • FEMME
  • Faithless
  • Farrar Parker Johnson and Yames
  • Fat Boy Slim
  • Fat Freddy’s Drop
  • Feels
  • Fenech-Soler
  • Fergus
  • Fictonian
  • Filthy Pedro
  • Flagship
  • Flyte
  • Francobollo
  • Friends Electric
  • Fur Trade
  • Fyfe
  • Gary Numan
  • Gavin James
  • Gemini
  • General Fiasco
  • George Taylor
  • Get Inuit
  • Giana Factory
  • Goldray
  • Gone In The Sun
  • Grace Jones
  • Groove Armada
  • Gruff Rhys
  • Guillemots
  • HAUS
  • HUGH
  • Half-life
  • Hannah Jane Lewis
  • Hey Sholay
  • High Highs
  • Hildur
  • Honey Gentry
  • Hozier
  • Hudson Mohawke
  • Iko
  • Ironik
  • JC Stewart
  • Jagga
  • Jaguar Bones
  • Jamie Lidell
  • Jarvis Cocker
  • Jay Brown
  • Jim Jones Revue
  • Joe Connor Little
  • Joe Gideon and the Shark
  • Joe Walsh
  • John Foxx
  • John Foxx and the Maths
  • John Joseph Brill
  • John Newman
  • Johnny Stimson
  • Jordan Mackampa
  • Jordan Mackampa
  • Jordan Max
  • Jordan Rakei
  • Joseph J. Jones
  • Josephine
  • Josh Beech
  • Joss Stone
  • Joy Crookes
  • Joy Crookes
  • KAWALA
  • KYKO
  • Karl Zine
  • Katherine Jenkins
  • Kleerup
  • Krusoe
  • LUCIA
  • Last Lynx
  • Laura Welsh
  • Laurel
  • Leaders Of Men
  • Lemar
  • Lemon
  • Leo Abrahams
  • Leo Stannard
  • Libkind
  • Lissy Taylor
  • Lois And The Love
  • Lola Colt
  • Lone Lady
  • Louis Baker
  • Louis Samson
  • Louis Samson
  • Lucas Nord
  • Lucy’s Diary
  • Ludovico Einaudi
  • Lyracis
  • MAKEMAKE
  • Magic Man
  • MakeLove
  • Maps and Atlases
  • Marian Hill
  • Mark Stewart
  • Marsicans
  • Marthas and Arthurs
  • Mary Epworth
  • Maths Time Joy
  • Matilda Eyre
  • Matt Holubowski
  • Max Jury
  • Max Pope
  • Maxïmo Park
  • Maybug
  • McBusted
  • Megaphonic
  • Michael Baker
  • Milk Kan
  • Milky Chance
  • Mined
  • Misty Miller
  • Mitchell Museum
  • Modern Pleasure
  • Mont Oliver/Mont Jake
  • Morrissey
  • Mr Hudson
  • My Tiger My Timing
  • Naomi Pilgrim
  • Nathan Ball
  • Nathaniel Rateliff
  • Naïve New Beaters
  • Neon Islands
  • Nerina Pallot
  • Nia Wyn
  • Nice Nice
  • Nick Cave (Consultancy)
  • Nikhil
  • Noel Gallagher’s High Flying Birds
  • OK Go
  • OUTLYA
  • Oasis
  • Olof Arnaulds
  • One Little Indian
  • PBSR
  • PYYRAMIDS
  • Paper Crows
  • Passport To Stockholm
  • Pepe Deluxe
  • Pete Roe
  • Pixel Fix
  • Polo
  • Prides
  • Rag n Boneman
  • Raye
  • Reverend and the Makers
  • Ringo Deathstarr
  • Ritual
  • Robyn Hitchcock
  • Robyn Hitchcock
  • Rodrigo y Gabriela
  • Ron Flieger
  • Rosborough
  • Rose Elinor Dougall
  • Rowland S. Howard
  • Rubblebucket
  • RuthAnne
  • RØMANS
  • Saint Saviour
  • Salt Ashes
  • Sam Johnson
  • Samuel Ford
  • Scott Quinn
  • Sean Christopher
  • Sean Rowe
  • Seasick Steve
  • Sebastien Grainger
  • Side Door Society
  • Silences
  • Simple Minds
  • Sinai
  • Sissy and the Blisters
  • Sloes
  • Smoke Fairies
  • Snow Droppers
  • Soleima
  • Solomon Grey
  • Spring Offensive
  • Starling
  • Strong Asian Mothers
  • Subculture Sage
  • Sun Machine
  • Swim
  • THANKS
  • Tacks, The Boy Disaster
  • Taffy
  • Tamzene
  • Tape The Radio
  • Tarantina
  • Tasha Angela
  • Terry Edwards
  • Thandii
  • The Beach
  • The Beach
  • The Boy Who Trapped The Sun
  • The Cardigans
  • The Charlatans
  • The Coral
  • The Darcys
  • The Decemberists
  • The Divine Comedy
  • The Flight
  • The Heavy
  • The Horn The Hunt
  • The Hundred in the Hands
  • The Intermission Project
  • The Mercy Beat
  • The Minutes
  • The Mispers
  • The Modern Strangers
  • The Pale White
  • The Plea
  • The Strokes
  • The Ting Tings
  • The Witch Hunt
  • They Might Be Giants
  • Thomas Dybdhal
  • Thomas Truax
  • Thrift
  • Tom Hickox
  • Tom Speight
  • Tomorrows
  • Tripwires
  • Turan
  • Twin Wild
  • Two Another
  • Two Cartoons
  • Union J
  • Unloved
  • Until The Ribbon Breaks
  • Upstairs Open
  • VC Pines
  • Van Hunt
  • Vivii
  • Vuvuvultures
  • WULF
  • Waiting For Smith
  • Waylayers
  • We Are Animal
  • Wildhart
  • Wretch 32
  • Young Kato
  • Younger Brother
  • Zak Pajak
  • Zella Day
  • Zero Seven