TestimonialsHear what people are saying about us.

Don’t just take our word for it. Below you can read feedback from the artists, labels and brand managers we’ve worked with.

Dance Lessons
We were impressed with Alex and the team’s work on our debut single campaign and the results they got. It was a strong start for us to build upon and helped us announce ourselves in the way we had hoped.

Carlos de los Santos, Neon Islands
“Working with CharmFactory on our single release was great from the start. The team were so approachable at all times and they tried to understand our vision and goals from the very beginning, way before the campaign started. The outlets they targeted were exactly the ones we wanted to achieve for the campaign, and we got a premiere on CLASH magazine, which is one of the highlights of our releases so far. Their reporting is very clear and consistent and you always feel like there’s someone there to speak to. We will definitely work with them again”

Maria Giuliana, Public Records
“Hannah’s drive, commitment and expertise is unmatched as she delivers quality results, making her the ultimate team player.”

Asa Hoglund, Cosmos Music
“Cosmos Music has worked with CF on many different projects over the years and they have always been one of our go to Agencies in the UK. Thanks to Vicky and the team the launch of our Molly Hammar campaign got off to a great start in UK. They always deliver and are always reliable, and we can´t wait to see what we can achieve together during 2020.”

Charlie Murdoch, Highfield Music
“Charm Factory is a pleasure to work with and constantly get results. Working with developing artists, Sarah has been instrumental in the success our artists have achieved.”

PBSR, Musician
“Very grateful for the support showed – they really helped me to take my first step into the UK and US music online community and to make people aware of my musical project.”

Rob Wells, former Head of Digital, UMG
“Universal as a label has worked with Sarah Thompson since 1996. Sarah’s previous company DC Creative were responsible for the development of a large number of websites for the Universal Group at the very early stages of the music industry adopting the internet. We have continued to work with Sarah after she sold DC Creative and set up as an Independent Consultant. She continues today to introduce us to new technologies and runs a selection of our digital marketing campaigns. I would absolutely recommend her without hesitation!”

Murray Rose, General Manager, Capitol
“I’ve worked with Sarah on an abundance of projects, and can’t recommend them highly enough, their online and digital campaigns are always carefully thought out, superbly executed and always deliver the results.”

Liz Goodwin
“I have worked with the team at Charmfactory over a number of years and across a wide variety of artists. I have always been incredibly impressed with their attention to detail, their amazing understanding of artist positioning and the strategies they employ to get the results we need. I am definitely going to be working with them a lot in the future. They are also very nice people and very much a part of the Polydor family.”

Dan Ford, Mercury Prize
“Many thanks again for all your hard work on this year’s campaign.  I’m really pleased with what’s been achieved this year!”

Matilda Eyre, Musician
“Working with Hannah has been absolutely amazing. She provides a super structured and pro-active campaign with wonderful features and lasting connections. This, alongside a tailored release schedule, has really pushed it to the next level”

Rakhee Sapra, Director of Communications, Universal Music Canada
“Hannah has been an incredible asset to our team. She’s earned consistent and quality media coverage and is a genuine pleasure to work with.”

Charlie Dancer, Talent Development Manager at Generator
“Hannah provided us with a really succinct campaign, honest direction and a strong flow of feedback – I’d definitely work with Charm again!”

Sequoia Music Management, RAYE
“I’ve been really impressed with the job done for Raye. The online strategy and following coverage they have achieved with us has been beyond my expectations and it has helped create the buzz and interest we were hoping for going in to the campaign. They have proved a vital part of our team and the success we are having.”

Ricardo Fernandez, Red & Gold Management
“We have worked with Charmfactory for years and have never been disappointed with results…impressive they can maintain such a consistent level of excellence…”

Charles Kirby-Welch, Kartel
“We have enjoyed working with the Charmfactory team on a range of projects from new to more established artists. They always provide a realistic perspective, honest feedback and a pro-active innovative approach to online PR and social media management. Feedback being as important as results Charm set the bar in being both diligent and detailed in their weekly reports. If this were an album review it’d be a 5/5.”

Roger Quail, Label Manager, Rubyworks
“We have worked with Charmfactory on a range of acts from Rodrigo y Gabriela to Josephine to The Minutes. We have been consistently impressed with their professionalism, creative input, passion for music and all round charm!”

Kelly Ridgway, Product Manager, Polydor Records
“You are doing an amazing job on this band, and I really appreciate all your endeavours.”

Mute Records
“Sarah’s approach is driven by passion for the music and a clear understanding of what it takes to get ahead in the online sphere.”

Garry Blackburn, MD, Southern Fried Records
“Sarah was the first person to make any sense to me of the digital revolution. She always talks straight and always delivers.”

Becca Gatrell, Wow and Flutter
“Vicky and the Charm Factory are extremely consistent and reliable with their approach to PR. I have used them across the Wow & Flutter roster and always felt very happy with the coverage and communication. Plus they’re really nice and fun people who love music.”

Kate Farmer, former VP International Marketing, Universal
“I have worked with Sarah for many years……she was one of the few people who made sense and helped us all greatly over here at UMI running international marketing projects for Andrea Bocelli, Bon Jovi and Lazyboy to name a few. I wish her every success in her new venture and look forward to working with her on future projects.”

Angie Somerside
“Always innovative, always professional and they speak normal speak.”

Richard Griffiths and Harry Magee for Modest! Management
“Charmfactory were key to the development of the Aiden [Grimshaw] record, achieving a hugely successful online campaign which was intrinsic and essentially the root of the entire project. We look forward to working together many more times in the future!”

Jamie Butler, Senior Brand Manager, Jack Daniel’s UK & Ireland
“Charmfactory played a pivotal part of the Mr. Jack’s Birthday campaign success and over delivered against brand objectives.”

Michael Boaler, Music Brand Manager, Jack Daniel’s UK & Ireland
“Charmfactory have helped us better understand the dynamic digital landscape and have generated extensive and innovative coverage for our music campaigns.”

Adam Midgley, R I T U A L
“With a passionate approach to music and immense attention to detail, Charmfactory have provided the perfect PR campaign and platform for the development of our project…full of great ideas and always going the extra mile, Jolyon and the team have delivered on everything we set out to achieve and surpassed all expectations.”

Rene Renner, Feraltone
“When the chips are down we can rely on Charm!”

Brian Bradley, The Minutes
“Thanks for your sterling work so far…. You’re playing a blinder.”

Faye Donaldson, Jai McDowall
“Amazing thank you. You have been brilliant on this campaign.”

David Guenette, Bedouin Soundclash
“You’re killing it!”

Nick Mander, Thomas Dybdahl
“Brilliant…thanks…yet again you are doing the business!”

Marie Burgard, The Secret Sisters
“It’s a pleasure to work with you. All smoothly all the time.”

Tom De Clercq, Absynthe Minded
“Thx for your excellent work! We’ll be back.”

Clare Britt
“5 years at the digital coalface, thank goodness you kept the candle burning…from the Rough Trade Mining Corporation.”

Chris Fahey
“The lovely ladies of The Like are soooo lucky to have you all on their side of the battle. Your professionalism, eagerness to get them on the track to success in the UK and beyond and mostly getting the album in a position where the masses hear/buy it … is amazing. I have not had such a great team supporting a band like this on any U.S. tour like this in years.”

Ian Carew, Virgin Records
“I have worked with Sarah Thompson for more years than I care to remember. She has always delivered above and beyond the campaign requirements and is great to work with.”

Pru Harris, GM, Marathon Records
“Amazing job… Charmfactory have achieved above and beyond what we expected.”

Korda Marshall and Pat Carr, Infectious Music
“The Temper Trap were the catalyst for the relaunch of Infectious Music in January 2009. As a new and independent label we knew we didn’t have the resources to throw money at a massive marketing campaign that a band with such potential would normally deserve, but knew in true independent style that creativity, persistence and sheer hard work can often more than compensate for this. The band had an immediate media buzz, but we were also anxious that we had to work hard to create a true and loyal fanbase to use as a base to counteract the short-term use of this. Charm Factory’s initial presentation and vision enabled us to achieve all that and more.”

Neil le Flohic, Caw Records
“We’re really pleased with the job you’ve done on the record. We’ve never had such a good online profile, so thanks for that. We’d love to work with you again on future releases.”

JC Reid, MD, Skint Records
“Sarah is an absolute pleasure to work with, she has a no nonsense, get things done attitude and always delivers what she promises.”

Luke Bevans, former Head of Marketing, Universal Australia
“Sarah is one of the most knowledgeable people in business – it’s been a pleasure to work with her with many varied artists – and long may it continue.”

Johnny Tennander, Head Of A&R Scandinavia, Senior VP A&R Europe, Sony/ATV
“A big thank you for an incredible job! Really.”