We Love MusicOur team are as passionate about music as you are.

We bring together expertise in engagement, creativity, knowledge, confidence, resilience, and leadership to help build long term success in the music industry.

Sarah Thompson, Managing Director
Sets the tone, remains the heartbeat

Sarah Thompson is a music obsessive, cutting her teeth on a steady diet of T.Rex, The Clash, Patti Smith, Joni Mitchell, Marvin Gaye & Fleetwood Mac. She started her career in music mid 90’s and in 2006 set-up the consultancy that has gone on to become one of the most reputable PR and digital agencies in the UK: Charmfactory.

For over 20 years, she has not only been the heartbeat and mastermind of countless successful music campaigns, but has also pursued her love of nurturing talent as an advisor and mentor for artists and colleagues alike.

Jeremy Scott, co Managing Director
From sticky carpets to the boardroom & back

Jeremy Scott has always been values driven: equal parts challenger and reformer. After frequenting the sticky carpet venues of NZ playing in grunge bands in the 90’s, Jeremy shifted his focus to the world of major labels, with successful stints in marketing at BMG and Sony Music, before culminating as Senior Marketing Director at Universal.

After 8 years running brand and marketing for Jamie Oliver, he has learned to harness the power of creative culture to drive a positive impact on people’s lives. Strong, protective and resourceful, but also conscientious and ethical, he is always striving to improve things.

Rob Cannon, Talent Development
Arts, entertainment & creativity from Bucks to Bondi to Berkeley

Fuelled by a life-long love of music, Rob Cannon has spent over 20 years in the industry in the UK, USA, and Australia, working with the organisations, artists, and practitioners that lead the arts and entertainment industry, as well as with the students who are its future.

He recently completed his PhD; researching the relationships between recording artists and record labels, and investigated the factors and dynamics that influenced the quality of those relationships. He is also the co-author of Aha! A User’s Guide to Creativity.

Vicky Ward, Head of Press
From the forefront of music tech, to DIY artist campaign wizard

Vicky’s music marketing career has seen her run artist press campaigns for major record labels Universal Music Group and Warner Music Group. She’s also built longstanding relationships with independent record labels including Dance To The Radio, Peacefrog, Goldun Egg, and Wow and Flutter.

In turn, she works with new independent artists, to help them build successful campaigns from a standing start for the likes of Tommy Ashby, Magnus Chapple, Lu Wright and Clara Pople, as well as working with more established acts such as Portugal. The Man, Little Boots and Sans Soucis.

Vicky also has a special love for the Scandi music scene, breaking artists Allen Anjeh, Molly Hammar and Skott into the UK

Hannah Thacker – Independent PR Campaign Manager
Highly experienced music PR – passionate about promoting diversity

Hannah is an established music PR with a decade of experience under her belt. Hailing from Manchester, she got her start as a music journalist and A&R scout, before moving over to PR. Throughout her career in music publicity, she has worked with major labels Universal, Warner and Sony, as well as independent labels like Fierce Panda Records, Submarine Cat Records, Globetown Records, and many more. She also loves working with entirely independent bands and artists who are making their first steps into the music industry. Hannah has also worked in the live sector as a venue manager with Warehouse Project and Parklife Festival.

Hannah is passionate about promoting diversity in the music industry, which is reflected through the roster of musicians that she has worked with over the years. Not only can she tap into multiple genres, from indie-rock to R&B to pop to hip-hop and more, she has also worked with artists from the POC and LGBTQIA+ communities, as well as international and women-identifying artists.

Jade Gooding, Social Media Strategist
Social media veteran and fearless free-spirit

Jade Gooding works as a social media and digital consultant, developing strategy and executing campaigns for major music clients, restaurants groups, lifestyle and tech firms.

Jade is now lending her unmatchable social media skills to Charmfactory: generating creative content ideas, supporting all campaigns and advising on best practice guidelines


Sarah Partridge, Founder Director @ The Change Academy
Music + people + everything in between

Sarah Partridge had a long and fulfilling career in the recorded music industry where she combined her passion for music with her love of marketing, working at Sony Music, Universal Music and latterly as Marketing Director at EMI Records.

She launched Leadership Development consultancy The Change Academy to fulfil her mission to empower individuals and organisations to develop the mindsets and behaviours to thrive.

Music lovers! Join our happy team!

Our skilled freelance PRs and social media experts work across the Charmfactory roster, and on projects they bring to the group. If you’re a passionate, freelance music publicist or press officer and want to be part of a lively and devoted team, we’d love to hear from you.

Send us an email with your CV here