Clara PopleTo elevate Clara’s reputation as a live performer and help her define her artist persona and image via positive online press, a video shoot and content creation.

The Brief:

Clara Pople is a graduate of the prestigious British and Irish Modern Music Institute in Manchester (BIMM), she manipulates classical technique, gospel, and Bristol trip-hop music to create darkly poetic unique and original songs.

Our brief was to elevate Clara’s reputation as a live performer and help her define her artist persona and image via positive online press, a video shoot and content creation. Clara also wanted to create a buzz online around her debut EP ‘It’s The Girl’ which would in turn feed into radio airplay and an increased following on Spotify. 

Video Shoot & Content Creation

Charmfactory worked in partnership with a renowned British Film school to develop a specific music video brief aligned to the artist’s creative vision. Location, makeup and wardrobe were sourced, and the music video was shot, directed, edited and delivered to spec within the specified timeframe. The resulting music video helped to define the artist’s image, created additional content for socials and enhanced press coverage. Balance video HERE

Key Press Coverage 

The List: Edinburgh Festival Music Highlights (page 80)

Earmilk: EP Review 

NME: New Bangers  

Clash: EP review 

DMY Mag: Best New Artists Playlist ‘Balance’ 

When the Horn Blows: ‘Last Dance’ Review 

We Plug Good Music: Interview

When The Horn Blows: EP Review 

CLOUT: ‘Balance’ Review 

The Wild Is Calling: ‘Balance’ Review 

Desert Island Cloud: ‘Balance’ Review 

Mesmerised: ‘Last Dance’ Review

Iggy Magazine: ‘Last Dance’ Review

Desert Island Cloud: ‘Last Dance’ Review

Radio Airplay and Spotify 

‘Balance’ received Radio 1 airplay via BBC introducing and 750 monthly listeners on Spotify and 50k+ streams.