We believe in you. Brand new or unsigned artists, independents and major labels.

We make it our mission to help talent shine. Over the last twenty years, we’ve worked with over one thousand artists and bands. We’re passionate about every project, from seeding campaigns and single launches through to major collaborations and album amplification.

CASE STUDIES

Will Knox

The Brief: continuing to work closely with the Netherlands-based British singer-songwriter in order to capture an audience that will appreciate and support the release of his next album, English Silence.

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Joshua Idehen

The Brief: ‘All You Can Do Is Try’ was the focus of our campaign to raise excitement for what else is to come from Joshua Idehen’s solo endeavour.

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Azu Yeche

The Brief: to bring attention to his latest single ‘Leave Me Now’, which presents a more soulful, classic aspect to the London-based Nigerian-British artist’s introspective style. Key to this campaign was exploring Azu’s background, story and heritage.

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Lang Lang International Music Foundation

The Brief: To help them fulfil their mission to give all children access to music education, regardless of their background.

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Allen Anjeh

The Brief: To introduce Cameroonian-Danish alt-R&B talent, Allen Anjeh to UK audiences via the promotion of her debut EP ‘Ó mmɛ ne’ – which translates to ‘This Is Me’.

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Clara Pople

The Brief: To elevate Clara’s reputation as a live performer and help her define her artist persona and image via positive online press, a video shoot and content creation.

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Lu Wright

The Brief: Lu Wright graduated from the London branch of the BIMM Institute (British and Irish Modern Music Institute) and approached Charmfactory to promote her DIY debut EP.

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Little Boots

The Brief: Little Boots released her 4th studio album ‘Tomorrow’s Yesterdays’ in 2022 via her own imprint On Repeat Records.

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Tom Speight

The Brief: We have worked with Tom for 4 years and were humbled to be asked to work on his second album.

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Hozier

The Brief: To introduce him to online media, establishing him as a truly exceptional, global artist.

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Raye

The Brief: The plan was to introduce Raye to the market, maintaining her credibility with influential publications and tastemakers, whilst also placing her into the view of girls of a similar age, a slightly younger target audience than other similar artists.

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