At 20.12 on Saturday night, the ITV viewing population saw the first airing of the brand new Adidas advert. The iconic brand have launched one of their biggest UK campaigns to date with an ad that is jam packed with the best of British. The ad features the likes of David Beckham, Example, Daly Thompson, Devlin, Tom Daly and Keith Lemon. More importantly, it features a certain Wretch 32 who performs the featured track which he wrote and recorded with producer Wizzy Wow. See who else you can spot:

The campaign encourages people to ‘Take The Stage’ and Wretch 32 is offering talented hopefuls the chance to open for him on his forthcoming UK tour. The competition, which opens on the 14th April, invites promising grime artists to upload a video of them performing. The public will then vote for the best and a winner will be chosen from the top ten by Adidas and Wretch 32.

http://discover.adidas.co.uk/goallin/challenges/2012/04/olympic-take-the-stage-with-wretch32/

Wretch 32 is to release is next single, ‘Hush Little Baby’ featuring Ed Sheeran, on the 27th May. He is about to embark on an arena tour supporting fellow Adidas star Example, before setting of on his own headline tour. For more information please head over to Wretch 32’s website

You can download the full track from the Adidas website here

EXAMPLE UK ARENA TOUR DATES (WITH WRETCH SUPPORTING):
Friday 20th April Cardiff MOTORPOINT ARENA
Saturday 21st April Newcastle METRO RADIO ARENA
Sunday 22nd April Glasgow SECC
Tuesday 24th April Aberdeen AECC
Thursday 26th April Nottingham CAPITAL ARENA
Friday 27th April London THE O2 ARENA
Sat 28th April Manchester MEN ARENA
Mon 30th April Bournemouth BIC

WRETCH 32 HEADLINE TOUR DATES:

Tuesday 8th May Portsmouth PYRAMID

Wednesday 9th May London O2 SHEPHERD