London-based trio RITUAL return this week with a captivating new track, entitled ‘Cinnamon’.

Premiering on NYLON, you watch the accompanying video below.

Teasing the release of their third body of work ‘Every Night Another But Not You’, new track ‘Cinnamon’ finds the trio sounding bolder, more confident, and more inventive than ever before. Free from typical song structures, the track’s shimmering, warped electronics are kept firmly in place by some crisp percussive thuds, keeping the listener guessing throughout.

It’s a somewhat disconcerting affair, but one that is totally beguiling and thoroughly enjoyable – with RITUAL‘s ever reliable and impressive vocalist, delivering one of his finest performances to date; diving into dark themes of lust and addiction, shrouded with a veil of Cinnamon infused metaphorical twists.

Speaking on the release of the new track, RITUAL said: “‘Cinnamon’ is the first song from our new project – it’s something that we all feel really strongly about. Sonically we wanted to keep pushing the envelope, it’s more challenging and the arrangement is conceptual and free from the boundaries of typical song structure. Lyrically the song is open to interpretation but for us, it’s about the darker side of lust, sex and addiction. It’s about craving something you know has the power to destroy you, surrendering yourself to that impulse.”

Following the release of their two critically acclaimed EP’s ‘The Fall’ and ‘From The City To The Wilderness’, alongside writing and production credits for artists including Dua Lipa, Frances, RAYE, Aquilo and more – RITUAL are firmly establishing themselves as one of the UK’s most exciting prospects, with new EP ‘Every Night Another But Not You’ just around the corner, 2016 is their’s for the taking.

The trio have already had strong BBC Radio support across the board from Radio 1 and 1Xtra – including a guest play from 4AD signing SOHN, airplay from KCRW in LA, and praise from Peter Rosenberg, the profilific Hot 97 DJ in New York.

R I T U A L on Facebook: http://po.st/RitualFB

R I T U A L on Twitter: http://po.st/RitualTW

R I T U A L on Instagram: http://po.st/RitualIG

R I T U A L on Soundcloud: http://soundcloud.com/ritual_music

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R I T U A L on Spotify: http://po.st/RitualSP

R I T U A L on Apple Connect: http://po.st/RitualAMC