Swedish alt-pop powerhouse NONONO release brand-new track ‘Ego’, today 29th June through Warner Music Sweden.
‘Ego’ is taken from their forthcoming album which is set for release this Autumn, and which Pop Justice proclaimed “Swedish trio NONONO’s second album — due out later this year — is shaping up to be quite spectacular.”
“Ego is channeling the bittersweet feeling of refusing to grow up and not wanting to let go of your youth / ego. You know you are broken but you don’t want to fix it. The writing process started with Michel putting down a really nice baseline and me writing the lyrics and melody over it when stuck at home on a particularly blue Sunday. Tobias made the track shimmer and shine and now we listen to the track before going out instead of the day after”, explains NONONO’s Stina Wäppling.
The Stockholm trio – NONONO – consisting of singer-songwriter Stina Wäppling and producers Tobias Jimson (Astma) and Michel Flygare (Rocwell) – made a welcome return in Autumn 2017, after a two-year hiatus, with their single ‘Masterpiece’. Having racked up numerous plays at national radio station P3 for ‘Masterpiece’, they followed up with the release of the stunning single ‘Lost Song’, which was the first song to be created after the band’s reunion. It didn’t take long before ‘Lost Song’, described as “ludicrously catchy” by The Line of Best Fit became #1 on Hype Machine. They kicked off 2018 with the release of the infectious single ‘Friends’ as premiered on Pop Justice and today sees the release of ‘Ego’ is the forth track to be revealed from NONONO’s second album.
NONONO was one of the biggest Swedish musical exports in 2013-2014. The big breakthrough came when ‘Pumpin Blood’ was released followed by the release of their acclaimed debut album ‘We Are Only What We Feel’. With more than 2.000.000 singles sold, a performance at The Tonight Show with Jimmy Kimmel, US tours alongside Twenty One Pilots and Foster the People as well as appearances at Lollapalooza Festival, the trios plethora of international gold records (including the USA) and multi-platinum sales in Scandinavia speak for the intense international hold NONONO has commanded with their sparing yet impactful careers to date.
After a couple of intense years, the band needed to take a break to get new inspiration. Tobias and Michel went back into the studio and produced songs for artists like Madonna, Maroon 5, Tove Lo and Zara Larsson (where they recently received the “The Song Of The Year” awards at the Swedish Grammys for Zara’s “Only You”). Stina spent several months traveling around in Sri Lanka, India and Bali, where she surfed, played guitar and wrote songs. When she returned to Stockholm, full of inspiration, insights and new impressions, she decided to resume her studies in psychology while writing and recording her new music with the band. They’re now readying the release of their second album this autumn.
‘Ego’ is out June 29th on Warner Music Sweden.