We are pleased to announce that Charmfactory have been commissioned by Festival Republic to run all the digital marketing and social media for Reading & Leeds 2011. With a combined audience of 40,000 at our disposal, we’ll be bringing the festival atmosphere and community to the internet, web v2.0 style. We’ve devised a programme of audio/visual content and call-and-response initiatives that will generate excitement on Festival Republic’s social networks and bring fans closer to each other and the festival as a whole.