Talent Development Programme For ArtistsOur interactive, 8 week online programme is designed to help you to make the most of your talent, your creativity, and the opportunities that you can generate to build a successful career in the music industry.

*NEXT COHORT COMMENCES MONDAY 27th JANUARY*

The music industry can be incredibly difficult to navigate for emerging artists. Challenging revenues, social media demands, contradictory advice and constant pressure to perform can cause disillusionment and burn out.

So we’ve designed a programme to help.

Our interactive, 8 week online programme is designed to help you to make the most of your talent, your creativity, and the opportunities that you can generate to build a successful career in the music industry.

Programme Details –

  • Commences Monday 27th January
  • 8 x 90 min weekly interactive group workshops (7pm each Monday)
  • 2 x individual 1 hour mentoring sessions
  • Maximum of 10 participants per cohort
  • £167+VAT x 3 monthly instalments (£499+VAT total)

Online Interactive Group Workshops

1. YOU ARE YOUR OWN BOSS

Learn how the music business actually works and how you can generate income in order to build a career. Topics covered include Assets, Revenue Streams, Payments, Contracts & Finances.

2. BUILDING YOUR FANBASE: THE BASICS

Discover the fundamental principles of building fanbases and explore the key elements you need to succeed. Topics covered include the different approaches, marketing principles, and the tools to help you.

3. BUILDING YOUR FANBASE: MAXIMISING RELEASES

Learn the various tactical options, tools & techniques to access audiences & convert them into fans. Topics covered include building campaigns, playlisting, promotions, advertising and explore the mix of DIY, label and agency options.

4. ENHANCING CREATIVITY

You’ll learn what creativity actually is, how to enhance it, and how to avoid the pitfalls of the creative process. Topics covered include individual creativity, navigating the blocks & barriers, and understanding society.

5. WORKING WITH LABELS

Giving artists the understanding & tools to deliver the best chance of a successful relationship with a label. Topics covered include understanding what labels are all about, how they work, how the relationships work & how you can get the best out of them

6. SUSTAINING YOUR CAREER

To build a long term career in the music industry, you need to look after yourself. Based on the High Performance Pyramid, you’ll learn how to take care of your physical, emotional, mental & spiritual health to achieve ​focus & maintain peak performance.

7. SPECIAL GUESTS WORKSHOP

Each programme will feature guest contributors from our network based on the most in demand topics from the cohort. Examples include distributors, sync specialists, artists and more.

8. PROGRAMME WRAP UP

This agenda for this session is set by the cohort – a chance to have key questions addressed, go back over specific content or tie up any loose ends.

Programme Testimonials

Charmfactory has prepared me for the music industry far more effectively than my music degree ever did! Despite studying music at university, I left without a clear understanding of the industry’s inner workings. However, this program has completely changed that. I now feel confident and informed, ready to navigate my career without the naivety I once had. Rob and Jeremy are an incredible team, complementing each other perfectly, and I cannot recommend them highly enough! Bea M

“I learnt a lot through Charmfactory’s talent development programme and mentoring. If you’ve ever felt unsure about how the industry works and your place within it, Charmfactory has you covered.” Alice B

“Jeremy and Rob are fantastic – always willing to help, kind and genuinely wanting the best for every single person on the programme. I feel so empowered going forward in my career now and have so much amazing insight to lean on.” Molly C