Thank you to all those who have applied. We are really enjoying reviewing all the submissions and will be announcing our successful applicants on March 1st.

In the meantime if you have any questions please contact us on

Charmfactory is offering 2 artists an Emerging Talent Scholarship, which provides them with free access to a year of monthly one to one coaching & mentoring sessions, and full access to the Talent Incubator Programme (details below).

Charmfactory has worked with an incredible roster of artists over that last 25 years. Known for its truly diverse roster having worked with numerous indie success stories from The Strokes to Arcade Fire, pop royalty such as Grace Jones, Little Boots and Duran Duran, legendary dance acts Faithless, Fatboy Slim and Groove Armada as well as contemporary soul pioneers Raye, Rag n Bone Man and Jordan Mackampa. Charmfactory has also run successful press campaigns for dub, reggae outfit Fat Freddy’s Drop, multiple singer songwriters including Joy Crookes, Agnes Obel, Nick Cave, Belle & Sebastian and electronic innovators Alan Braxe and Jamie Lidell to name but a few. The agency also works with truly DIY artists right at the start of their career, from makeshift bedroom recording studios to alumni from well-known music colleges such as BIMM and The BRIT School.


In a fast-paced and unpredictable world, it can be beneficial to take a moment to slow down and reflect.

Our one to one transformational coaching programmes, delivered by accredited and experienced coaches Rob Cannon and Sarah Partridge, provide artists and industry executives with a safe and confidential environment to discuss challenges, overcome creative blocks, maximise opportunities, and get clarity on future direction.

Coaching is an incredible resource to support rapid development of confidence and resilience in both work and life.


Run by Charmfactory founder Sarah Thompson, our emerging artist mentoring delivers on our passion to nurture future generations of musicians.

Developed from years of music industry experience and insight, our mentoring programme can be tailored to fit your needs as an up and coming artist.

Sarah can guide you through the potential challenges and pitfalls of digital marketing, social media, distribution, networking, playing live, and record labels, publishers, managers and anyone in between.


Our Talent Incubator Programme is designed to give new and emerging artists the knowledge and tools to get a foothold in the industry. The full programme consists of 3×3 hour online group workshops with 3×1 hour follow up one to one online support sessions. Workshops can also be booked individually.


Learning about the industry and how it works is essential in maximising your chances of success. Develop a well rounded understanding with our Music Industry Fundamentals workshop:

  1. The Industry Ecosystem
  2. The Culture of the Music Industry
  3. Taking Charge: You Are Your Own Boss
  4. Building Audiences
  5. Sustaining Your Career


Think getting a record deal guarantees success? Think again. The Artists x Labels workshop is designed to develop an artist’s understanding of how best to work with labels, and provide tools to deliver the best chance of building a successful relationship with a label.

  1. Understanding The Business Of Recorded Music
  2. Identifying Your Key Champions
  3. Clarifying Your Proposition & Vision From The Start
  4. Understanding The Label’s Overall Aims & Expectations
  5. Understanding The Label’s Expectations Of You
  6. Taking Responsibility For The Creative Project
  7. Relationship Fundamentals


Creativity stands at the heart of the music industry – for both its artists and creators – and yet can be notoriously difficult to deliver or manage. In this workshop you’ll learn what creativity actually is, how to enhance your own creativity, and how to navigate the challenges of the creative process.

  1. Understanding Creativity
  2. Enhancing Our Individual Creativity
  3. Overcoming barriers & blocks
  4. Creativity in Society