Lu WrightLu Wright graduated from the London branch of the BIMM Institute (British and Irish Modern Music Institute) and approached Charmfactory to promote her DIY debut EP.

The Brief:

Lu Wright graduated from the London branch of the BIMM Institute (British and Irish Modern Music Institute) and approached Charmfactory to promote her DIY debut EP ‘Notes to self’.

Our brief was to introduce Lu Wright to a UK fanbase via a combination of interviews and reviews within widely followed, cutting edge, UK music and Fashion press.

Charmfactory worked closely with Lu From a standing start to discuss digital distributor options and networking opportunities. The artist was a complete unknown to UK press, our highly targeted campaign went on to secure a continuous stream of top tier press coverage, resulting in track placements within Spotify’s key editorial playlists, including New Music Friday and Night Cap.

Our Work:

Clash – Review

Earmilk – Review

Wonderland Magazine – Interview

Atwood – Feature

COMPLEX – Premiere

Songwriting Magazine – Review

Wonderland Magazine – Premiere

Notion – Undiscovered

StereoFox – Review

Headliner Magazine – Review

Additional Reviews:

A1234

Alfitude

Caesar Live N Loud

CLOUT

Conversations About Her

Critiques by SwanoDown

Cruel Rhythm

Desert Island Cloud

Eat This Music

Global Money World

Happy People

Headliner Magazine

HRMNY Presents

H-Wing

Hype Machine  

Iggy Magazine 

Last Day Deaf

Lefuturewave

Listen to Discover

Meow Magazine

MEOW! Mag

Music All New (German Blog)

Music Is my Life

Neon

Neon Music

Noctis

Official Charts

One Great Song

Pop Spotlight

RnB Wordwide

She Makes Music

Skope Mag

So Sally Plays 

Soul Strutter

Stereofox

Tha Produce Section

Umusicians

Vibe Rating 

We Love Lo-fi Music

With Guitars

York Calling