Charlene SoraiaTo introduce Charlene to a younger audience.

The Brief:

To introduce Charlene to a younger audience.

Charlene Soraia is signed to Peacefrog records and became noticed by a mainstream audience in 2011 when her cover of “Wherever You Will Go” was featured in a Twinings commercial. Charmfactory were commissioned to promote her third album ‘Where’s My Tribe’ with the aim to introduce Charlene a new generation of music fans. All songs were recorded by Charlene in her flat with no edits, no autotune, and in one take, revealing the raw, pure beauty of the music. We released 4 tracks and their accompanying urban music video’s ahead of the full album release.

Our Work:

Campaign Highlights
‘Where’s My Tribe’ audio premiered with Pop Matters
‘Where’s My Tribe’ video premiered with Complex magazine
‘Tragic Youth’ audio premiere Clash magazine
‘Tragic Youth’ video premiere Blanc Magazine
‘Tragic Youth’ acoustic video reviewed by The 405
‘Now You Are With Her’ XS Noise audio premiere
‘Now You Are With Her’ video review Earmilk
‘Temptation’ Billboard Premiere
Temptation ‘Track Of The Day’ Clash

Full Album Reviews /Features
Metro – album preview 
The Arts Desk – album review
God Is In The TV – Album review
Consequence Of Sound – album review
Wild Honey Pie – Album review
Songwriting Magazine – Feature
The Vinyl District – Feature
Blahblahblahscience – album placement

Additional reviews
Aipate, Bristol Funk, Caesar Live n Loud, Chaves Music, Come Here Floyd, Cruel Rhythm, Ear Jelly, EarToTheGround, Glamglare, Going Solo, Imperfect Fifth, Indie London, It’s All Disco, Ladygunn, Last Day Deaf, Music Is My Life, Music Musings & Such, Music News Online, Mystic Son, Neon Music, Northern Transmissions, Podcart, Sir Chillicious, Skope, Son Of Marketing, Talk about Pop Music, That Buzzing Sound, The Au Review, The Autumn Roses, The Digital Fix, The Grey Lantern, The Revue, This Is Good Music, Tongue Tied Magazine, Vents Mag, We All Want Someone To Shout For, We Are Going Solo, Wonky Sensitive, York Calling