Alice BoydHelping develop Alice's music career by building a strategic framework and supporting her to deliver her second EP.

Through a combination of our Talent Development Programme and additional mentoring, we have helped Alice to build a platform for the success of her new EP ‘Cloud Walking’ and beyond.

“I learnt a lot through Charmfactory’s talent development programme and mentoring. I feel I am better equipped to communicate my goals, values and project. If you’ve ever felt unsure about how the industry works and your place within it, Charmfactory has you covered.” Alice Boyd

The project draws deeply from her experiences on a recent expedition into Scotland’s Cairngorm Mountains, retracing the footsteps of pioneering Scottish nature writer Nan Shepherd (1893-1981).

Through Cloud Walking, Boyd explores themes of connection to the landscape, the emotional highs and lows of the expedition, and the transformative power of spending time outdoors. Each track reflects the unique blend of solace and challenge that the mountains offered, capturing not just the journey itself but the deeper exploration of self that emerges through stepping away from the everyday.

“I wanted Cloud Walking to reflect not just the physical journey of traversing the mountains, but the inner journey as well. Nan Shepherd’s writing encouraged us to appreciate the mountain for more than just reaching the top. Her slow, intentional approach helped me see the landscape in a different way, and that’s what I’ve tried to capture in this music—the beauty and challenges with being truly present in a place.”

— ALICE BOYD