Azu Yecheto bring attention to his latest single ‘Leave Me Now’, which presents a more soulful, classic aspect to the London-based Nigerian-British artist’s introspective style. Key to this campaign was exploring Azu’s background, story and heritage.

British-Nigerian artist Azu Yeché returns to 2024 with new single ‘Leave Me Now’, a poignant expression of accepting a relationship’s end.

Our Work
Over the two month timeframe, we worked closely with Azu Yeché to create a high-quality campaign in which his goals were continually met. This resulted in a mixture of reviews, Q&As, playlists, and social media posts, many of which were connected with the global soul music scene.

Online
Unrecorded – On The Record Q&A:

Soul & Grooves playlist
1st Day Fresh – review
Roadie Music – Males Voices playlist
Space Sour – Hyperspace | New Music Discoveries playlist
Ital Massive – review
Ones To Watch – Now Watching playlist:
PureM Zine – review
Clunk Magazine – Q&A

Discover Monthly playlist
Fame Magazine – review

Listen playlist
Get It Shared – review
Mystic Sons – New Music Discovery round-up
Colors – online website feature
Honk Magazine – review

Weekly playlist

Pop and R&B playlist
Empire of Lounge – review

Morning Breakfast playlist

Hot Rotation 2024 playlist

Pop Hits playlist

Lovestruck playlist
Staff Picks 2024 playlist

FB post
The Other Side Reviews – Track of the Day review

Soul playlist
Rotate Magazine – review
Curious For Music – review
Music Crowns – review
Sidekick Music – review
York Calling – in Monthly Favourites round-up

Monthly Favourites playlist
Grapevine Birmingham – news post about mini tour
Purple Melon – review
Press Party – blog post
Notion – Undiscovered round-up

1Playlist
Atwood Magazine – video premiere
The Pit London – review
15 Questions – Q&A
EARMILK – review

Ignite Music Magazine – review