Case Study: Barclaycard Mercury Prize

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Mercury Prize

Alt J, Winners of the Mercury Prize 2012

In 2007, the UK’s most respected music award approached us to develop a digital strategy for the brand. Although they had strong recognition within traditional music media, the Prize hadn’t engaged with online in a meaningful capacity. Since then, we have helped the Prize build up a strong presence on social media, introduced them to key players in the digital world such as Google, Spotify and Last.fm, set up creative marketing promotions such as live video web chats, promotions with National Student Radio, and sessions, as well as gaining exposure in broader media outside of music, in lifestyle, fashion and technology.

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