Today sees South London’s Joy Crookes unveil the visuals for her new single ‘Sinatra’.

Premiering a moment ago on The Line Of Best Fit – you can watch the striking video for ‘Sinatra’ below.


A wonderfully introspective piece of songwriting, Joy Crookes is raising the bar once again with this second single. Staying true to the cinematic, ambitious dark pop sound of her debut ‘New Manhattan’ – Crookes wonderfully showcases her vocal confidence, delivering a truly sublime performance.

Joy filmed the video with the help of her boyfriend Lukas Van Oudenhove. “Lukas and I filmed it with the help of two of our friends (shoutout Karim and Yohanna) – who helped with lighting, and also helped create an incredible energy at weird times in the morning.”

A video which perfectly matches the feel of the song, Joy explains: “We planned the video ourselves and what I enjoyed most was turning our ideas into visuals. We started by creating a specific lighting scheme which we felt fit the mood of the song, then came up with ideas for specific setups as we went along.”

Talking about the song itself: “‘Sinatra’ is about a fatal attraction,” explains Joy. “Most of us can relate to misguided love…being with, or staying with someone who isn’t right for you. You can almost become addicted to a person; the ‘Sinatra Charm’ as referenced in the song.”

Sparking to life with some haunting, sparse piano arrangements, Joy then begins to recount a tale of the aforementioned misguided love. “Those sweeter days don’t taste the same / I never learn to walk away” she sings – just before soaring into the theatrical, rousing chorus.

Going to on speak a little more about the lyrical themes behind ‘Sinatra’, she said: “This person has the ability to make to feel like you are the centre of their universe, like they would do anything for you, when in reality, in the next moment they can make you feel completely insignificant. It’s a game that gets you mad, but it’s also exciting…it’s a game that keeps you hooked.”

‘Sinatra’ – produced by Michael Percy, is another powerful statement of intent from the young artist, blending elements of theatrical pop and soul-tinged trip-hop, with subtle touches of brooding RnB, creating a sound very much of her own.

At only 17 years old, the South London-based artist is something of an anomaly for a girl of her age. Born and raised in Elephant and Castle, Joy has had a passion for music since she was young – but whilst many other girls of her age would still be working out where their life might be heading, Joy’s path appears to have been set in stone for a while.

It’s instantly evident that Joy is a natural wordsmith, penning personal lyrics that are both frank, and engaging – not just for her years but by any standard. Her diverse array of musical influences manifest in a signature sound that is complex, haunting and sophisticated.

Not content to just be supremely impressive on her recordings, Joy Crookes also excels in the live setting – and will be showcasing her live talent on Monday 3rd October at Hoxton Bar & Kitchen, supporting rising indie pop band Sloes.

LIVE

Mon 3rd Oct, Hoxton Square Bar & Kitchen – London – tickets: https://www.fatsoma.com/hotvox/8ufqvpj1/hot-vox-presents-sloes-joy-crookes-ella-on-th-eun

An undeniable voice, an immediately likeable persona, and a confidence in herself; Joy Crookes seems destined to receive a world of attention in the months to come.

Joy Crookes, on Facebook: https://www.facebook.com/joycrookes

Joy Crookes, on Twitter: https://twitter.com/joycrookes

Joy Crookes, on Instagram: https://www.instagram.com/joycrooksie/

http://JOYCROOKES.COM