The Pale White release new single ‘Turn It Around’ on April 17 through Ignition 45’s

‘Turn It Around’ is a pulsating blues-rock track bursting at the seams with gusto. Listen here:

Speaking about the new single Adam explains, “The song is about the twists and turns in a disastrous relationship that was always destined for a bitter end.”

‘Turn It Around’ is the follow up to The Pale White’s debut single ‘Reaction’, which garnered fantastic support online, including being featured in NME’s 10 new guitar acts to get excited about right now! They proclaimed “Blending Queens of The Stone Age, Black Keys and old-school blues, debut single ‘Reaction’ is a thrilling introduction for a band shaping up to be the next Royal Blood.” Support at radio came by way of BBC Radio 1 Introducing list, Radio X and 6Music.

The emerging Newcastle trio are the lads to propel rock music back to the summit. When they adopted the name The Pale White last year – which “alludes to the bright light people claim to see before they die” – everything fell into place. A string of demos in the shape of ‘Let You Down’ and ‘Second Place’ followed and support slots with bands like Band of Skulls, Maximo Park and more became a formality, in addition to a string of their own sold-out shows in the city.

Born and raised in the North East, the trio are proud of their origins, but are beginning to see the bigger picture. “Being from somewhere like this is more important than being a small fish in a big pond. We’ve got the potential to break out of the city where no one’s done anything for a while.”

Though Adam, 23, and Tom, 25, have been a fixture on the scene for some time now, it was only upon Adam’s return from London to Newcastle in March 2015 that the band took shape. First recruiting younger brother Jack, 18, to start the group and demo some of his songs, the group was later completed by long time friend Tom. Adam credits ‘Reaction’, a track written in his bedroom – as “the blueprint of what we are”.

Having recently supported High Tyde, The Sherlocks and Amazons, The Pale White head out on a 10-date UK tour supporting Twin Atlantic in May. They’re also lined up for a number of festivals this summer with lots more still to be announced. Full run down of dates below.

With more singles lined up for release, the band are trying to plan a few steps ahead – but keeping things as “spontaneous” as possible. Festivals, an EP and more singles all amount to a potential album in mid-2018; but with a band brimming with ideas, talent and most importantly, burgeoning attention, the shot to the arm British rock needs right now could come sooner, rather than later.

The Pale White are: Adam Hope (vocals/guitar), Jack Hope (drums) and Tom Booth (bass).

Fri 28/4 Hit The North Festival
Sat 29/4 Live @ Leeds
Sun 30/4 Tag and Dagger Festival Glasgow
Thru 18/5 Beach Ballroom, Aberdeen w/ Twin Atlantic
Fri 19/5 Ironworks, Inverness w/ Twin Atlantic
Sat 20/5 The Copper Rooms, Coventry w/ Twin Atlantic
Mon 22/5 02 Academy, Bristol w/ Twin Atlantic
Tue 23/5 Electric Brixton, London w/ Twin Atlantic
Wed 24/5 Junction, Cambridge w/ Twin Atlantic
Fri 26/5 Lemon Grove, Exeter w/ Twin Atlantic
Sat 27/5 Brighton Concorde 2 w/ Twin Atlantic
Tue 30/5 William Aston Hall, Wrexham w/ Twin Atlantic
Wed 31/5 Sin City, Swansea w/ Twin Atlantic
Sat 1/7 Barn on the Farm
Fri 1/9 Bingley Festival
Sat 2/9 Lindisfarne Festival

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