Charmfactory was founded in 2006 and enjoys a wide roster brought in by the team covering breakthrough, independent and high-profile artists and legends, music events and brands. The team bring to the table a wide set of skills and experience, find out more below.

Sarah Thompson (Managing Director) has worked in the digital side of the music industry since 1996 when she set up a website building company facilitating the build of sites for artists and a digital consultant. This was prior to record labels having their own dedicated digital teams. The company developed and ran over 200 websites for a selection of the major labels, and was sold to in 1998. Following this Sarah set up her own Digital Consultancy business, services included Digital PR and Digital Strategy and her clients included all the major labels plus a retainer with both Mute and Rough Trade Records. This business ran successfully until 2006 when Sarah set up Charmfactory. Charmfactory is one of the most successful digital agencies in the UK, specialising in entertainment with clients ranging from small unsigned artists, independent and major record labels. In 2013 Charmfactory extended its client base into Europe and the USA.

Lorraine Long (Campaign Manager) Lorraine has over 8 years experience in music PR. Hailing from Ireland she kick started her music career in 2005 with a short work experience stint at Protest Recordings. It was here that she met the man who would give her that all-important first job in the music industry – Dan Walsh at Incubator (now of Full Fat). Starting off with merely a passion for music and sheer determination she spent two and a half years developing a broad range of PR skills and working on a very diverse campaigns; from working with mainstream releases like the Rolling Stones, Eddy Grant, Rod Stewart; major labels including Sony RCA and UMTV; to independent acts and niche labels such as Epitaph Records (Set Your Goals, Farewell, Sing It Loud) and Kartel (Fat Freddy’s Drop). She’s worked on everything from online specific campaigns to 360° campaigns that meant dealing with national, regional, student and online PR concurrently. Her experience has also covered music festivals, events, awards ceremonies and magazine PR including; O2 Wireless Festival, Wychwood Music Festival, Metal Hammer Golden Gods, Classic Rock Roll of Honour, Golden Joystick Awards Total Film Magazine and Total Film Red Carpet Preview Event. Since joining Charmfactory in 2009, Lorraine has worked on an incredibly diverse roster of artists, brands and events. From musical icons such as Paul Simon, Robert Plant, Patti Smith, Tori Amos; to mainstream pop artists like Rebecca Ferguson, JLS, Macy Gray, Nerina Pallot; to indie acts including Everything Everything, Editors, Guillemots, Fyfe Dangerfield, Rodrigo Y Gabriela; and breakthrough acts including John Newman, Kodaline, Aiden Grimshaw, to up and comers; Darlia, Laura Welsh, Ang Low, Daniel James and Beatrice Eli not to mention; the Barclaycard Mercury Prize, The Eden Sessions, Jack Daniel’s and YHA Live More campaign.

Vicky Ward (Campaign Manager) A passion for advancing technology happily led Vicky to a varied career within the music industry. At Omnifone Ltd, a leading provider of digital music services, Vicky gained extensive experience across the full marketing mix. Launching the first artist led mobile phone application for Universal Music and managing the marketing launches of multiple digital music services for blue chip electronics companies, mobile network operators and internet service providers – including, Sony, Vodafone, Blackberry, HP and Sky. All services, launched with fully licensed back catalogues, from all major record labels, as well as leading independents. Each campaign resulted in positive, blanket coverage, across industry and national press.

Vicky has also worked as a planner, media owner side at Microsoft and agency side as a media planner buyer, as well as run the PR campaigns for leading Fintech organisations such as Old Mutual. A love of great music, combined with a wealth of marketing experience has enabled Vicky to successfully utilise her skillsets, to build standout consumer led PR campaigns for artists and festivals at Charmfactory.

We work closely with a number of freelancers including Matt Neale, Oli Rose and Charlotte Raffo all of whom offer specific skills to enhance our campaigns.