Charmfactory was founded in 2006 and enjoys a wide roster brought in by the team covering breakthrough, independent and high-profile artists and legends, music events and brands. The team bring to the table a wide set of skills and experience, find out more below.

Sarah Thompson (Managing Director) has worked in the digital side of the music industry since 1996 when she set up a website building company facilitating the build of sites for artists and a digital consultant. This was prior to record labels having their own dedicated digital teams. The company developed and ran over 200 websites for a selection of the major labels, and was sold to in 1998. Following this Sarah set up her own Digital Consultancy business, services included Digital PR and Digital Strategy and her clients included all the major labels plus a retainer with both Mute and Rough Trade Records. This business ran successfully until 2006 when Sarah set up Charmfactory. Charmfactory is one of the most successful digital agencies in the UK, specialising in entertainment with clients ranging from small unsigned artists, independent and major record labels. In 2013 Charmfactory extended its client base into Europe and the USA.

Vicky Ward (Campaign Manager) A passion for advancing technology happily led Vicky to a varied career within the music industry. At Omnifone Ltd, a leading provider of digital music services, Vicky gained extensive experience across the full marketing mix. Launching the first artist led mobile phone application for Universal Music and managing the marketing launches of multiple digital music services for blue chip electronics companies, mobile network operators and internet service providers – including, Sony, Vodafone, Blackberry, HP and Sky. All services, launched with fully licensed back catalogues, from all major record labels, as well as leading independents. Each campaign resulted in positive, blanket coverage, across industry and national press.

A love of great music combined with a wealth of marketing experience has enabled Vicky to successfully utilise her skillsets to build standout consumer led PR campaigns. At Charmfactory, Vicky has established herself as something of an expert on the Scandinavian music scene, working closely with the likes of Universal Music, Warner Music and Cosmos to help break artists such as Molly Hammar, Louis Samson, Elias Boussnina and Future Animals into the UK.

Vicky has built longstanding relationships with a host of independent record labels including Peacefrog (Charlene Soraia), Goldun Egg (FERGUS, Zac Pajak) , Seahorse Music (KYOTI, Varley, Magpie Blue) and Wow and Flutter (RINNGS, Tommy Ashby, Ajimal) as well as enjoyed working directly with independent artists, to build successful campaigns from a standing start for artists start such as Bess Atwell, CHILDCARE and Nia Wynn to name but a few.

Alex Ciminata (Campaign Manager) Alex originally hails from northern Italy, he moved to London in 2012 to study at ICMP and discover London’s vibrant music scene. He spent most of his time in London, going to gigs, writing songs and working on his solo artist project, where he gained the experience to quickly establish his own independent music publicity company, HighFive PR. Not much time passed before he started to work with unsigned artists and management company/record label Ferocious Talent leading digital campaigns for artists such as Ruby Francis, Peter & Kerry, Hydromag, MwS, Josh McGovern, Nightcars, Jakk Lumino amongst others.

He is now joining the renowned publicity firm Charm Factory and its powerful team, ready for new challenges and for building new success stories.