Case Study – Subculture Sage

The Brief

Subculture Sage are a London based alternative Hip Hop duo. Charm Factory were tasked with introducing the duo to key online press with a big focus on major tastemakers within and outside of the ‘urban’ sector.

Overview

Secure exclusive placements on tracks and videos from the duo’s debut EP. Focus on high-end placements and features, presenting the duo as a forward thinking and intelligent UK Hip Hop act.

Results

Key features ran on Pigeons & Planes, Noisey, SBTV, i-D, CLASH, Indie Shuffle, Complex, Wonderland, Sabotage Times & more. Over 90 pieces of coverage secured. Over 75,000 combined streams. Successful Amazing Radio campaign.

Highlights

Pigeons & Planes: Exclusive audio placement for lead single
Noisey: Exclusive video placement for lead single
SBTV: YouTube exclusive video placement for lead single
i-D: Lead single added to playlist
Indie Shuffle: Exclusive stream for 2nd single
Complex: Full exclusive EP stream
CLASH: Exclusive video for 2nd single – Track of the day
Sabotage Times: In-Depth intro/playlist feature

Campaign Stats

Over 90 pieces of coverage secured
Over 73,000 combined streams online
Over 53,000 streams on Soundcloud
Over 20,000 video streams on YouTube

Subculture Sage – Stories & Tales: https://soundcloud.com/subculture-sage/subculture-sage-stories-and-tales
Subculture Sage – Stories & Tales (Video): http://youtu.be/5DDNmAim7wk

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