Molly Hammar – Case Study

The Brief:
Molly Hammar rose to fame in Sweden at just 16 years old as runner up on Swedish Idol. 7 years later at the age of 22, with 2 gold singles under her belt, the artist was ready to move away from a pure pop focus, to fulfil her dream of making soulful R&B music and to become known for her music outside of Sweden. She left her major record label and is currently signed to independent Swedish record label Cosmos. Hypnotic lead single ‘No Place Like Me’ paired Molly’s sensual vocal with percussive beats, and a killer rap from UK Grime legend Big Narstie the track was followed up with dancefloor-friendly ‘WORDS’

Our Work:
‘No Place Like Me’ audio ran as Song Of The Day with the UK’s largest new music website The Line Of Best Fit on the day of release.
‘No Place Like Me’ video premiered with leading international urban lifestyle website COMPLEX

Further key Online Coverage included God Is In The TV, Born Online Music, Music Is My Life, Neon Music, Hip Hop Headquarters, Chill Sounds Good, Scandipop, Scandinavian Soul and Wonky Sensitive
We worked closely with the UK radio pluggers who secured the radio premiere to run with Mistajam on BBC 1Xtra and follow up plays on the BBC Radio 2 Craig Charles show.

‘No Place Like Me’ was added to the top 50 Spotify UK Viral chart

Follow up single ‘Words’ premiered with Nylon Magazine

Further online coverage included Substream Magazine, Born Online Music, Music Is My Life, Bong Mines Entertainment , A bit Of Pop Music, POPMUZIK , Music Musings & Such, Scandipop, Scandinavian Soul, EDM Charts, Hip Hop Headquarters, Bong Mines, Alfitude, That Buzzing Sound, Talk About Pop Music