Major Artists – Case Studies

HOZIER

Hozier was a relatively unknown artist in the UK when Charmfactory began working with him in January 2014. The brief was to introduce him to online media, establishing him as a truly exceptional, global artist, before the release of his debut album in October 2014. More >

JOE WALSH GIBSON GUITAR TUTORIAL & ALBUM LAUNCH PARTY

We organised a fantastic Guitar Tutorial for Joe Walsh which took place yesterday at Gibson HQ in London. The full tutorial will be live on www.gibson.com and www.joewalsh.com later today! More >

JOHN NEWMAN

Building awareness of singles and album in the lead up to release, through PR and creative promotions. Increasing John Newman’s profile online and take him into new areas thereby increasing his reach. More >

KATHERINE JENKINS

Aim –To bring Katherine Jenkins, the world famous mezzo-soprano singer, to a younger and more mainstream audience via online publicity and creative digital ideas. More >

SEASICK STEVE

Seasick Steve is a one-of-a-kind 21st century bluesman that has won over fans across the UK in the past five or six years with his unique style, sound and back story. One thing that you get from Steve is authenticity in his music and persona, something that in the modern music age is refreshing and endearing. More >

UNION J

Union J returned in Spring of 2014 with a new label, album and attitude. The first single was an upbeat Summer hit and our brief was to create fun and creative promo opportunities to help reignite interest, engage, and build on, the band’s fanbase online. More >