Independent Artists – Case Studies


The brief for Cate Le Bon’s online PR campaign was quite an unusual one due to the fact that when we came on board, Cate’s third album ‘Mug Museum’ had already been released. More >


Working with the band from their infancy online – from literally 1 Facebook like and 1 twitter follower the brief lay with the importance of positioning the band in the right areas and picking-up early supporters that could be relied on for support throughout future campaigns. More >


From the initial outset and the continuing plan has really been to get to the point of people offering remuneration for Embody’s music – records and publishing. More >


The initial brief for FEMME’s online PR campaign was to find premiere partners for each track on her ‘Covers’ EP. More >


We began working with Fictonian and his label Distiller Records in September 2014. The aim of the campaign was to introduce Fictonian to key tastemakers and blogs, building a credible, left-field foundation, to then release the radio singles and album off the back of this in 2015. More >


We began work on Leo Stannard’s second EP ‘Notions’ in August 2014. The aim was to build on the success of his previous EP, whilst introducing him to tastemaker journalists and sites that perhaps missed out on his previous work. More >


To launch supergroup McBusted across the social network sites. To sell-out their 2014 Tour and get McBusted trending on Twitter worldwide. More >


We began working with Raye around mid-September 2014. The plan was to introduce Raye to the market, maintaining her credibility with influential publications and tastemakers, whilst also placing her into the view of girls of a similar age, a slightly younger target audience than other similar artists. More >


Our work with RITUAL began towards the tail end of 2014. The plan was to build upon the start that was made to their debut EP ‘The Fall’. More >


Subculture Sage are a London based alternative Hip Hop duo. Charm Factory were tasked with introducing the duo to key online press with a big focus on major tastemakers within and outside of the urban sector. More >


We started working with MOS on the Wretch 32 campaign in June 2011. Wretch had already received chart success with ‘Traktor’ (Number 5) and Unorthodox (Number 2) and had firmly established himself in the urban scene as a credible artist. More >


Zella Day is an L.A. based artist originally from Pinetop, Arizona. She grew up performing live in her parent’s coffee shop before moving to L.A. to focus full time on her music career. More >


Follow on from success of debut single campaign securing higher profile features with UK/EU online outlets. Continue focus on Hype Machine blogs/sites and explore bigger opportunities with Spotify and key YouTube tastemakers. More >