Case Study – Neon Islands

The Brief

We were excited to be working with independent artist Neon Islands for the first single taken from their debut EP. This hotly tipped rising indie band is a shared shelter between four musicians from different countries who came together to craft electric and fluorescent songs with addictive synth-infused choruses, taking major influence from their indie pop/rock backgrounds. The band takes the audience to a uniquely alternative resort of atmospheric keyboards, shimmery guitars and lyrics such as “satisfaction brings distraction of your common sense”. 

For this project, we knew that we wanted to create a big splash to generate excitement and put them on the map in the highly competitive independent indie music scene. 

Our Work

  • Single premiere with CLASH Magazine
  • A host of playlist acquisitions, including Good Sounds, HQIndie, From The Strait, AAA Backstage, Indie Music Nation, Modern Trax Indie & Alternative, All Things Go, Fortheloveofbands, and many, many more
  • A vast variety of reviews across key tastemakers, including When The Horn Blows, Clunk Magazine, Music For The Misfits, Indie Is Not A Genre, Surviving The Golden Age, GIG GOER, Tongue Tied Magazine, and many more
  • Additional interviews secured with Vents Magazine, Bops Collective, I Said Yeah Blog, True Style Music, and Conversations With Keiko
  • Radio plays on credible independent, online stations, including Ejazz Radio

Quote from Neon Islands:

“Working with CharmFactory on our single release was great from the start. The team were so approachable at all times, and they tried to understand our vision and goals from the very beginning, way before the campaign even started. The outlets they targeted were exactly the ones we wanted to achieve for the campaign, and we got a premiere on CLASH magazine, which is one of the highlights of our releases so far. Their reporting is very clear and consistent and you always feel like there’s someone there to speak to. We will definitely work with them again”.