Brands – Case Studies

JACK DANIELS

Our Role: Raise awareness amongst 18-28 year old men; Provide reason for the media to talk about JD; to achieve 90% attendance at their events with average age of 28. Challenge – artists wary of working with brands. Media resistant to bands where brands are involved. JD have 2 key events, Mr. Jack’s Birthday, and JD Roots – developed by Charmfactory. Our experience and networks give us the understanding into the nature of these reservations, but also the ability to get artists and media on side during the crucial early stages of the campaign. Retaining us as the face of JD’s music programme put the client well on the way to achieving the first objective. More >

TATE MODERN & AFRICA EXPRESS

The brief was to maximise digital press and online conversation around the launch of the interactive film. This would include seeding the film, social media promotion by third party sites and negotiating exclusives. The main focus would be music press and using the existing Charmfactory network as well as exploring where viable tech and arts press. More >

YHA – LIVE MORE

Charmfactory and Mahogany Media were involved in the early concept stages of the campaign – and worked alongside The Hub in creating the final brief for the Live More campaign. A road trip with an unsigned band ‘The Intermission Project’. We visited 6 YHA hostels around the UK. The band and production crew travelled in a branded YHA camper van. The band played at each hostel. More >