Arliston
Arliston is the hugely exciting and talented London-based duo Jack Ratcliffe (vocalist/instrumentalist) and George Hasbury (instrumentalist/producer).
We’ve worked directly with the band to –
Build an overall release strategy including Marketing, PR and content.
Commission content, including the video to ‘Disappointment Machine’ and album track by track series through our partnership with Bristol film school Screenology.
Run PR campaigns to support each of the four lead in singles.
Build a D2F programme including album pre-order campaign.
Collaborated with their distributor to build a comprehensive streaming plan and form relationships with key indie retailers.
Built a complementary live performance schedule to support the album release.
Alice Boyd
Helping develop Alice’s music career by building a strategic framework and supporting her to deliver her second EP.
Through a combination of our Talent Development Programme and additional mentoring, we helped Alice to build a platform for the success of her second EP ‘Cloud Walking’ and beyond.
The project draws deeply from her experiences on a recent expedition into Scotland’s Cairngorm Mountains, retracing the footsteps of pioneering Scottish nature writer Nan Shepherd (1893-1981).
Through Cloud Walking, Boyd explores themes of connection to the landscape, the emotional highs and lows of the expedition, and the transformative power of spending time outdoors. Each track reflects the unique blend of solace and challenge that the mountains offered, capturing not just the journey itself but the deeper exploration of self that emerges through stepping away from the everyday.
“I wanted Cloud Walking to reflect not just the physical journey of traversing the mountains, but the inner journey as well. Nan Shepherd’s writing encouraged us to appreciate the mountain for more than just reaching the top. Her slow, intentional approach helped me see the landscape in a different way, and that’s what I’ve tried to capture in this music—the beauty and challenges with being truly present in a place.”
— ALICE BOYD
- “Charmfactory has prepared me for the music industry far more effectively than my music degree ever did! Rob and Jeremy are an incredible team, complementing each other perfectly, and I cannot recommend them highly enough!”
- Bea Maher
- “I learnt a lot through Charmfactory’s talent development programme and mentoring. I feel I am better equipped to communicate my goals, values and project. If you’ve ever felt unsure about how the industry works and your place within it, Charmfactory has you covered.”
- Alice Boyd
- “As always, when working with Hannah and the team at Charmfactory, you get fantastic results and great communication. The Joshua Idehen campaign was no exception. Good planning, open discussion of what to expect and a perfect roll out. Always a pleasure.”
- Joshua Idehen Management
- "Working with CharmFactory has been a truly transformative experience. Their deep industry knowledge and genuine personal approach provided the perfect balance of professional guidance and creative support. As an artist, it can be daunting to navigate the business side of the music world, but having CharmFactory in my corner made all the difference. They not only helped demystify the process, but also gave me the space to grow, ask questions, and soundboard ideas in a way that felt safe and empowering. It’s rare to find a team that’s this invested in both your career and your confidence — CharmFactory has been an integral part of my journey, and I’m incredibly grateful for their support and belief in me."
- Matisse Moretti